Why Alcohol is the Biggest Scam Ever

Left: Gray area drinking in 2019 (31 years old). Right: 1 Year alcohol-free in March 2025. (37 years young).

We are told drinking makes us sexy and grown up. 🍸

We are told it makes us glamorous and sophisticated. 👠

We are told it helps us connect and create. 🎻

In reality, alcohol is the biggest scam ever. Because it doesn’t do any of those things.

The only thing alcohol does is make us temporarily high on dopamine, and then dulls our senses.

Over time with continued use, alcohol highjacks the pleasure center of our brains and we begin to believe we need it to have fun. We don’t.

It makes us crave it, despite how awful it is for every single organ and cell in our body. That’s because alcohol is incredibly addictive to humans.

Alcohol makes us overweight. Regular drinking—even in small to moderate quantities—makes it impossible for us to achieve peak physical fitness because it alters our hormones, prevents us from absorbing vitamins and nutrients properly, and interferes with our brain’s ability to communicate to us when we’re full. (See the photo at the top of this post if you don’t believe me! I have always worked out by the way.)

Alcohol makes us lazy. Ever been hungover?

Alcohol allows us to settle and ignore things we aren’t happy about. I stayed in a relationship and a career that were making me miserable for several YEARS by opening wine at 5pm, instead of actually dealing with my life.

And it’s expensive!

In excess, alcohol ruins relationships, tears families apart, destroys our mental and physical health and makes authentic connection impossible. 💔

Alcohol is a scam. I know because I fell for it.

I was the alcohol industry’s perfect sucker. Because I wasn’t just a drinker, I was practically an advocate for alcohol.

For 18 years I believed I loved alcohol. I could not imagine giving it up entirely, even as I continued to cut back over time.

But now I know better.

We are allowed to change.

We are allowed to say, “no more.”

I now have 11 months of alcohol-freedom behind me and I am the happiest, most confident version of myself. It’s so much bigger than being physically healthy. I love who I am today. 🤸‍♂️🛼🦋

You don’t have to be an alcohol or hit rock bottom to stop drinking a poison. (I didn’t!) You can just decide you’re done being scammed.

I am here to help you quit drinking without deprivation, if or when you’re ready to. 🦋 It doesn’t matter how long you’ve been at it; your body and mind are incredible at healing themselves - from very the minute you stop.

Rooting for you always,
Coach Gretchen
Xx

I’m Gretchen Kamp. I’m a 5X Certified Life Coach. I help my clients release limiting beliefs, stop self-sabotaging and step into their favorite version of themselves. I would love to work with you.